Assistant Professor of Marketing, McCombs School of Business, University of Texas at Austin
Professor Anderson is a quantitative researcher who studies management and policy questions at the intersection of marketing and development economics. His first research program focuses on stimulating more inclusive, equitable growth in disadvantaged communities through marketing and entrepreneurship. With more than twenty randomized controlled trials (RCTs) launched throughout Sub-Saharan Africa and Latin America, Steve has been a pioneer in bringing development economics research to the field of marketing over the past decade. These studies have been published in top journals across both disciplines, including the Journal of Marketing Research, Management Science and the Journal of Marketing, as well as the Journal of Political Economy and the Journal of Development Economics. The impact of this work has also been recognized with the INFORMS Frank M. Bass Outstanding Dissertation Award, the AMA Robert J. Lavidge Global Marketing Research Award, and the INFORMS Gary Lilien Practice Prize Award.
Recent work by Stephen Anderson
Marketing support for entrepreneurs helps firms stand out in the marketplace, boosting profits and growth
Subsidising entrepreneurs to hire a marketing or accounting specialist can be more effective than trying to train the entrepreneur in these skills
Evidence from South Africa shows that both marketing and financial entrepreneurship training can help small businesses boost profits