Frank Germann

Associate Professor of Marketing, University of Notre Dame

 Frank Germann is Associate Professor of Marketing at the University of Notre Dame. He earned undergraduate degrees from Reutlingen University (Germany) and the University of Savoy (France), an MBA from the University of Notre Dame (USA), and a Master of Applied Statistics and PhD from The Pennsylvania State University (USA). Frank has also served as a Visiting Professor at HEC Paris (France). Before entering academia, he held various industry positions, including European Quality Manager at Hewlett-Packard, and Regional Sales Manager at Johnson&Johnson. He has also served as an Academic Advisor to McKinsey & Co.'s Datamatics team. Frank has lived and worked in the United States, Germany, Spain, France, and Switzerland.

Frank’s research interests are in the area of marketing strategy. More specifically, he is interested in how marketing actions (e.g., the use of marketing analytics), marketing personnel (e.g., the Chief Marketing Officer), and marketing assets (e.g., brands) influence firm performance. His research has been published in leading marketing journals, including the Journal of Marketing, Journal of Consumer Research, International Journal of Research in Marketing, Journal of Retailing, and Marketing Letters. His research has also been featured in the Harvard Business Review, by the Marketing Science Institute as part of the Institute's journal selections initiative, on NPR, Today (NBC), The Atlantic, CBC, and USA Today, among others.

Recent work by Frank Germann