The coffee chain: Linking farmers to the global market


Published 26.04.18
Photo credit:
Flickr: Marco Verch

How can smallholder farmers in Africa overcome barriers and export their produce to valuable Western markets?

The agriculture value chain is marred by market failures that prevent smallholder farmers from integrating with the global market. Rocco Macchiavello (LSE) explains the underlying reasons behind this phenomenon. He further put forth two potential solutions: building trust or reducing competition across the value chain.

Editor’s Note: This video was previously published on the IGC's website.