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edutainment
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The power of edutainment: Evidence from Brazil and Nigeria
Telenovelas in Brazil helped reduce fertility rates, while an MTV drama increased knowledge about HIV in Nigeria and encouraged safer sexual practices
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Did MTV really help prevent HIV?
Evidence from Nigeria suggests that edutainment can promote safer sexual practices and reach a large portion of the population at a low cost
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The entertaining way to behavioural change: Fighting HIV with MTV in Nigeria
Evidence from Nigeria suggests that TV shows can promote safer sexual practices mainly through learning, rather than social conformity