edutainment

Kashf Foundation founder Roshaneh Zafar reflects on three decades of microfinance in Pakistan – from replicating the Grameen model to pioneering gender bonds, micro-insurance, and climate-resilient lending for over one million women clients.

A West African TV series in Senegal led to short- and medium-term gains in knowledge and attitudes around violence against women and sexual and reproductive health, though impacts on behaviours were limited, and a podcast version extending content du...

How can mass media meaningfully shift attitudes and behaviours in developing countries?

Telenovelas in Brazil helped reduce fertility rates, while an MTV drama increased knowledge about HIV in Nigeria and encouraged safer sexual practices

Evidence from Nigeria suggests that edutainment can promote safer sexual practices and reach a large portion of the population at a low cost

Evidence from Nigeria suggests that TV shows can promote safer sexual practices mainly through learning, rather than social conformity