mass media

A religious television broadcast strengthened Hindu identity in 1980s India, catalysing lasting electoral shifts, conflict, and institutional change.

Radio programmes targeted at women in post-war Japan increased women’s political participation and accelerated fertility decline, but had limited impact on labour market outcomes where structural barriers persisted.

How can mass media meaningfully shift attitudes and behaviours in developing countries?

A high-quality intensive family planning radio campaign increased contraception uptake by 20%